Over two years we created Highway from scratch, starting with the brand strategy, name, and visual identity, pitch deck support in raising 50M in capital, the packaging design of a 100 SKU private label collection, social content creation and extending all the way to the design of our 3,500 square foot store. The store in Marina del Rey features a modern, inviting design that showcases our brand and products. We provided the overall creative direction for the project, overseeing pre-production, production, and post-production.