SETTING A NEW STANDARD FOR CLEAN.
We had the privilege of partnering with Beautycounter, a prominent clean beauty brand, to develop a comprehensive brand campaign and campaign guidelines for their national launch in Ulta Stores. The project entailed providing creative direction, establishing a visual identity system, and overseeing photography and videography art direction across models and product shoots. Additionally, our team was responsible for designing creative assets and integrating the brand's design system into visual merchandising fixtures at Ulta stores.
Scope
Creative Direction
Art Direction
Brand Guidelines
Retail Display Design
MANIFESTO
Better beauty isn’t about you and me. It’s about we. And when we come together, That action ignites a powerful chain reaction, Which forges a positive movement 10 years in the making— To get clean and safer products into the hands of everyone. So we RAISE UP. Raise our expression. Raise awareness. Raise our communities. Raise our potential. Raise our shine—and our confidence to match. Because the more we raise, the stronger we glow. And we can only do it when we do it as one. Our voices raise the mission. Our actions raise the momentum. Our passion propels us into the next era. So, now, let’s raise a glass— To a decade of real progress. To uncompromised beauty, for all. To the magic of new horizons. And to raising up beauty, together.
