In the heart of Santa Monica, a city crowded with corporate-owned gyms and yoga studios, lies a truly independent health club founded by athletes Gina and Bernard Baski called TriFit. Their greatest passion is to support each individual’s journey to discovering their true potential in sport and in life.

With a relationship spanning several years and over a handful of triathlons, I have worked with the founders of Trifit to develop their overarching brand identity across online, print, social, signage, packaging, gym environments and athletic apparel. In 2018 we unvelied a brand new 30,000 square foot facility coinciding with the refresh across all collateral including the website, social media, apparel, displays and more.